The Little Leaf Edge

Curated content that reveals the how and the why behind giving your business and your writing an academic edge.

Avoid Writing Errors by Focusing on This

October 16, 2018

In the world of content marketing, conciseness and clarity are essential. Understanding sentence structure is the key. Read more...

Develop Strong Content by Starting in the Middle

October 17, 2018

Only by knowing what we're going to say and what readers will gain will we be able to connect with our audience, our customers and clients. Read more...

Get Measurable ROI with These Three Types of Content

October 18, 2018

Small business owners have to decide how and where to spend energy and time (and, let's face it, dollars) on marketing efforts. That's why creating the right type of content is so important. Read more...

Create Credibility By Avoiding These Content Marketing Mistakes

October 23, 2018

When we write content, we want to understand our audience's interests, problems, and desires and convey that understanding through our message. But assuming that we know how a viewer or reader will answer a particular question or respond to a certain situation may be stretching a little too far. Read more...

How Content Marketing Is Not Just About Selling

October 24, 2018

What counts in advertising and marketing is not what is being sold but rather how the customer feels. Read more...

Describe Your Business By Doing What Simon Sinek Says

October 25, 2018

The way in which a business describes itself can determine how well customers and clients respond and whether or not they will buy. Read more...

Why You Should Allow Your "Youness" to Show in Your Business

October 30, 2018

What connects us most with our clients is our personal brand, who we are and what makes us unique. Read more...

How to Use Voice to Communicate Your Brand

October 31, 2018

If your business's name were concealed, if your own name were concealed, would your clients and customers recognize your business apart from others? Read more...

Why A Human Editor is Better than an Editing Tool

November 1, 2018

Editing tools have their usefulness, but they are not the end all and be all of editing. Read more...

How to Build Clients' Trust by Acknowledging Your Weaknesses

November 6, 2018

Sometimes, meeting our clients where they are at is what makes clients trust us the most. Read more...

Why Your LinkedIn Profile Is More Impactful Than Your Résumé

November 7, 2018

You may think of your LinkedIn profile as a virtual résumé, an online account of your work history and skills. It's that and more. Read more...

What Makes the Most Difference to Your Customers...It's Not Your Product or Service

November 8, 2018

What would make your customers or clients miss your business if it didn't exist tomorrow? Read more...

Focus on This to Optimize Your Content's SEO

November 13, 2018

I must confess...when I first started working in content marketing for my business, I approached SEO a bit ambivalently. Here's why. Read more...

Remain True to Yourself and Your Business When Creating Your Social Media Strategy

November 14, 2018

We business owners can choose a multitude of ways to reach our clients and customers on social media. While all are essential to the overall make-up of a marketing strategy, I encourage you to find the techniques that speak to you the most. Read more...

Want to Avoid Killing Your Brand? Don't Make These Writing Mistakes

November 15, 2018

Sometimes, businesses describe their brand by selecting words that hone in on their service's or product's features. There is nothing inherently wrong with doing so. What is wrong is when business owners rely on empty words to try to make themselves stand out. Read more...

Take an Academic Approach When Writing Your Marketing Content

November 20, 2018

Writing for content marketing is no different than writing for other disciplines and purposes. In its own way, it approaches writing academically. Read more...

What I Lost When I Quit My 9-5

November 21, 2018

As I think back on this last year, I can recall many feelings of lost security. But I also can remember the other things I lost when I quit my 9-5. Read more...

How Marketing Is Changing For the Better

November 27, 2018

When small businesses rely on connecting with customers on a more personal level, the old ways of marketing automatically get set aside. Read more...

How to Get the Biggest Bang for Your Content-Marketing Buck

November 28, 2018

By itself, content marketing may not always guarantee that people who happen to read our content will instantly choose our business's services or products. That's where influencer marketing comes into play. Read more...

Prevent Your Brand From Falling Flat by Doing This

November 29, 2018

Without this approach, a business's brand is sure to fall flat, to customers and employees alike. Read more...

Write to Inform, Write to Engage, Write to Convert...Here's How

December 4, 2018

Our content needs to be just as engaging as it is informative. Otherwise, customers will pass our posts by, even if they could have been helped the most by them. Read more...

Give Your Readers Road Signs

December 5, 2018

The more directionals you provide your readers, the more likely they will be able to follow your thoughts from the beginning of your content to the end. Read more...

The One Thing That's More Important to ROI than Sales

December 6, 2018

Before businesses bring in revenue, they must garner an even more essential ROI. They must ask customers to pay attention (and receive a "we will" in return). Read more...

Why Writing Shortcuts Send the Wrong Message

December 11, 2018

When we use quick replies to respond to a potential client or business associate, we instantly send the message that we don't care enough to write professionally. Read more...

What Customers Need Before Buying Your Service

December 12, 2018

Service businesses must prove themselves in ways that product-based businesses often don't. Read more...

Being One Small Fish in a Very, Very Huge Online Ocean

December 13, 2018

In the two years that I've owned Little Leaf Copy Editing, I've often felt like one small fish in a very, very huge online ocean. Here, though, is what I've learned. Read more...

It's Not a Numbers Game: Think Differently About the Customers You Reach

December 18, 2018

What matters is reaching only the customers who already know they need (and want) your services. Read more...

Failing in Customer Service is Failing in Business

December 19, 2018

What is worse than not helping customers when they aren't right is choosing not to help customers at all. Read more...

How to Produce New Content When Everything Has Already Been Written (and Said)

December 20, 2018

Rather than become discouraged by the fact that everything has already been written or said, we content writers can continue to create meaningful content that is still distinctively ours. Read more...

Behind Every Entrepreneur Is a Method (and a Little Bit of Madness)

January 3, 2019

Over the last two years, I've developed my own methods to the entrepreneurial madness. Some methods keep me organized. Some keep me informed. Others keep me sane. Read more...

Keep Readers Engaged by Starting In Medias Res

January 8, 2019

Starting with the most important information is often the one thing that determines whether readers will keep reading or will click away from the page. Read more...

Profitable Marketing: Making Sales Without the Ploys

January 9, 2019

Just because sales ploys work doesn't mean we business owners should use them for the sake of making a quick profit. Here's why. Read more...

Believe in the Value of Your Creative Work

January 10, 2019

As much as we may be tempted to look to customers to validate our worth, we must remember that the value of a creative service industry comes from within. Read more...

When Your Inner Critic Wants to Hold You Back

January 15, 2019

I often find myself feeling more than a little drained. Not from my work or my writing, but from the constant voice in the back of my mind telling me I could be doing more and should be doing more. Read more...

Where the Value of Content Marketing Lies

January 16, 2019

When I find myself bemoaning how few people actually read or like the content I've written, I have to remember: it's not about me. Read more...

Why Content Marketing Is Worth Its Expense (Monetary and Otherwise)

January 17, 2019

The gradual impact that content marketing makes produces the long-term results every business needs to be successful. Read more...

Climbing the Confidence Ladder

January 22, 2019

As we women strive to climb our career ladders, let's make efforts to help one another climb our confidence ladders as well. Read more...

When Writing Gets Personal: Facing the Brick Wall

January 23, 2019

Six and a half years have passed since the idea for my story first came to me. I could give up on it altogether, and yet I can't. Read more...

Self-Promotion for Non-Networkers: Think Differently About Pitching to Clients

January 24, 2019

For some time, I thought that to pitch my services, I had to become someone I'm not. But pitching can be something much simpler than that. Read more...

It Takes a Village to Grow a Business

January 29, 2019

It takes a village to grow a business, and it's time we decide who in our village deserves to stay. Read more...

Measurable Results Can Lessen the Value of Marketing Content

January 30, 2019

When we write solely to follow the contrived notions of "in vogue" marketing trends, our content suffers. Read more...

Follow Your Intuition When Growing Your Customer Base

January 31, 2019

When you know whom you connect with the most, your reasons for serving those customers and your dedication to your work will be all the more evident. Read more...

Find Your Work Rhythm

February 5, 2019

The more we understand our work rhythm, the more we will stop procrastinating and the more we will follow a routine that allows us to work at our best. Read more...

Write Content That Works For You

February 6, 2019

I've given myself permission to write content that works for me. I'd rather do that than be someone I'm not. Read more...

Understanding Why Customers Buy

February 7, 2019

Use logic to develop your services or products. But when it comes time to market and sell, use emotion. Read more...

Bringing More Security to an Insecure Entrepreneurial Life

February 12, 2019

I still have my moments when the ebb and flow of freelance work drives me insane (or to tears), but I'm discovering ways to bring an element of "security" into my work. Read more...

Make Content Marketing Personal

February 13, 2019

What we write should be tailored to our customers, not only in helping them professionally but also in connecting with them personally. Read more...

Use Strategy Over Tactics When Marketing to Customers

February 14, 2019

Your strategy is what makes you and your business uniquely yours, and it's what connects you the most to your customers. Read more...

Bring Your Buyer Personas to Life

February 19, 2019

If you find that your content isn't getting quite the attention you'd like, consider replacing imaginary personas with real people. Read more...

Recognize What Makes the Most of Your Work Time

February 20, 2019

I thought I had to learn how to maximize my time. Instead, I had to learn how to feel confident about the work I was doing. Read more...

It's Time For Women to Start "Bragging"

February 21, 2019

We women have much to contribute and we shouldn't feel ashamed about talking about what we've done in the workplace or with our own businesses. Read more...

Find Meaning in the Unmeasurable

February 26, 2019

When determining the success of a business, what can't be measured is what we should measure most. Read more...

Create Content that Targets the Right Stage of the Buyer's Journey

February 28, 2019

Understanding your audience is only one factor of effective content marketing. The other is knowing how to create content that targets the right stage of the buyer's journey. Read more...

Stop the Planning vs. Pansting Debate

March 5, 2019

When both planning and pantsing come together, writing truly becomes creative. Read more...

Miniscule Content Marketing that Converts

March 7, 2019

When conversions count, strong calls-to-action are key. Read more...

The Cues of a Business's Brand

March 12, 2019

Just as we can read people by their tone, personality, and body language, customers can pick up on the cues of a business's brand in multiple ways. Read more...

Not "One Size Fits All": Understanding the Roles of Editors

March 14, 2019

Working with an editor is a beneficial way to refine your writing and ensure your content serves its intended purpose. But not all editors are "one size fits all." Read more...

Taking the Entrepreneurial Path

March 19, 2019

Some people are born to be entrepreneurs. Others take the entrepreneurial path because they desire to do work they find deeply meaningful. Read more...

Marketing Your Business Starts with Knowing Your Business

March 21, 2019

Just as knowing your "youness" can help you connect with those you serve, knowing your business can help you convey what your business actually is to both potential and current customers. Read more...

How Literary Devices Inspire Creative Content

March 26, 2019

The simplest writing techniques can make the longest-lasting impression for creative content marketing. Sometimes, we needn't look any further than the books we once read as a child. Read more...

How to Pitch Your Product or Service (and How Not To)

March 28, 2019

All too often, businesses don't know how to pitch their products or services without focusing on themselves. These tactics, though, deter more than attract. Read more...

Getting Your Content Noticed

April 2, 2019

How do we writers create something that will prompt someone to not only stop scrolling but to read what we've written as well? Read more...

Misconceptions of Content Marketing

April 4, 2019

Not all customers are in the business of content marketing. It's not entirely up to them, though, to become more knowledgeable about what we, as content writers, do. Read more...

Stand Out By Not Doing Something

April 9, 2019

Sometimes, not doing something can make all the difference. Read more...

What to Avoid When Slowing a Scene

April 11, 2019

Slowing a scene can often emphasize an essential moment within a story. Sometimes, however, writers unintentionally slow a story too much. Read more...

Communicate with Customers the Right Way

April 16, 2019

Once we understand why and how customers buy, we can communicate in a way that shows we truly know who we're marketing to. Read more...

Do More Than Just Survive Entrepreneurship; Succeed At It

April 18, 2019

Surviving entrepreneurship, and succeeding at it, takes knowing up-front that things won't go as planned. Read more...

Maximize Marketing Your Business's Brand

April 23, 2019

Maximized marketing means more than simply increasing efforts. It means targeting the right customers and communicating with them the right ways. Read more...

Be An Imperfectionist

April 25, 2019

As with any craft, the things holding writers back often have nothing to do with the act of writing itself. Read more...

Internalize Your Customers' Pain Points

April 30, 2019

Identifying the pain points our services or products solve is helpful in knowing why certain customers come to us and others don't. But understanding the emotional weight of those pain points reveals much more about those customers we serve. Read more...

Develop a Clear Brand Voice Your Customers Will Know and Love

May 2, 2019

By developing a clear voice, we can ensure that customers will recognize our brand, each and every time they come in contact with it. Read more...

Navigating the Undertones of Tone on Social Media

May 7, 2019

We writers shouldn't be afraid to create a unique voice on social media; we should simply be aware of the undertones filtering through our words. Read more...

Don't Discount Your Old Content

May 9, 2019

Instead of discounting old content, we can put that content in front of more and more readers again and again. Read more...

Build a Story Behind Your Brand

May 14, 2019

You may have the best location or the best services or products, but if customers don't respond to your brand, they won't believe in what you offer. Read more...

Do Something Worth Sharing

May 16, 2019

How do we business owners make our customers hit pause in their hurried lives to consider (and purchase) what we have to offer? It begins with making an impact. Read more...

Buyer Personas: To Use or Not to Use?

May 21, 2019

At their best, buyer personas give business owners an informed perception of who they serve and why. At their worst, these personas can become too limiting, even stereotypical. Read more...

The Pressures of Creativity

May 23, 2019

The pressure I've placed on myself to make creativity happen has seemingly brought my creativity to a halt. But maybe I've brought my creativity to a halt on purpose. Read more...

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